Law Firm Marketing -- Personalize Your Marketing

www.IMSLegalMarketing.com

Toll-Free: 1-877-352-2021

7111 W. 151st St.

Overland Park, KS 66223

Personalize Your Marketing

• Marketing Education • Website Design • Brochures • SELECT® Newsletters • Marketing Campaigns

CLIENT SOLUTIONS

Website Evokes a
Distinctly TEXAS Feel

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IMS Web Services

Website Evokes a Distinctly TEXAS Feel
http://www.texastrustlaw.com

When Brad Wiewel of Austin, TX wanted a firm website with a "Texas feel," he called Integrity Marketing Solutions. Brad hosts a weekly radio show that pulls people to his website, so creating a powerful, valuable online presence was paramount to his marketing plan.

He particularly wanted visitors to

Be able to subscribe to his workshops online,
Find valuable content, updated monthly,
Learn about his unique LifePlanning Legal Services™, and
Feel more comfortable at their initial meeting for having browsed his site in advance.

We created a Unique Website, to meet all of those needs, and then some. [Note: Brad chose to add licensed content, updated monthly.]

Take a look at the results, and be sure to note these special features:

"Local Flair" Photos In the Top Page Banner
Greets Visitors With an Inviting "Welcome Home" Message
Online Workshop Registration
Makes it Easy for Prospective Clients to Register, and Automatically Gives the Firm a Written Record of Each Registration
Photos and Contact Information for all Attorneys & Staff
Gives the Firm a Recognizable "Face," and Helps New Clients Feel More Comfortable When They Arrive at the Office for the First Time.
"Ask Yourself" Self-Quiz
Helps Pre-Qualify Prospects, and Gets Prospective Clients Thinking About the Important Issues
User-Friendly Explanations of Practice Areas
Helps Prospective Clients Feel More At-Ease
Downloadable Client-Information Forms
Saves Time in the Office, Eliminates Postage and Printing Expenses, Shortens the Sales Cycle By Getting Forms in Prospective Clients' Hands WHEN THEY ARE READY TO WORK ON THEM.
User-Friendly Explanation of Fees
Helps Establish the "Ground Rules" for Fees in Advance, Allows Firm to Manage Client Expectations
Client Tools
Adds Value for Returning Clients, Helps Built Client Relationships
Special Section for Referring Professionals
Shows Professionals That They Are Important, Adds Value, Helps Build Referral Relationships
Online Library
Adds Value for Visitors, Improves Ranking with Search Engines
Interactive Contact Form
Allows Prospective Clients to Make Inquiries 24/7, Automatically Provides Firm a Written Record of Inquiries
Revolving Client "Testimonial" Quotations --
Refreshed with new Quotations on Each Page (see box on bottom left side of page)
Enhances Firm's Professional Image, Attracts Attention to Positive Client Relationships

Integrity Marketing Solutions can help YOU create a powerful, unique web presence, too. We offer affordable, full-service website design, hosting, and updating tailored to the estate planning professional.

See More Website Design Options

PRACTICE
MANAGEMENT

Using Strategic Public
Relations to Build
Your Practice

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Download the Podcast

Using Strategic Public Relations to Build Your Practice

Could your practice benefit from a successful Public Relations plan?

Probably. Strategic Public Relations is a powerful aspect of your firm's marketing efforts. Based on the foundation of the Strategic Plan, public relations can create a "friendly environment" for your marketing and personal rainmaking efforts -- making them both easier and more profitable. Done right, public relations is high-impact, high-visibility, and relatively low-cost. Common mistakes, however, can be costly. Remember, bad PR has far-reaching consequences that can undermine your sales and marketing, too.

Here are some of the major advantages of well-crafted Strategic PR Plan:

High-Visibility -- Good PR can turn your firm into a "household name," creating top-of-mind awareness among prospective clients and professional referral sources.
High-Impact -- Good PR is highly-influential. Widely-accepted public knowledge about your firm can sway decision-makers and dissuade potential deal-killers.
Relatively Low-Cost -- A little savvy in this area can garner terrific results for pennies-on-the-dollar in comparison to traditional advertising techniques.

However, there is a flip-side to PR as well. The disadvantages include:

It is very difficult to track DIRECT RESULTS to your PR efforts.
A long-term effort is required for any measurable success.
Because of it's high-visibility and high-impact, BAD PR can cause serious damage.
Poorly executed, PR can become a VERY EXPENSIVE undertaking, particularly when ego's are involved!

In our second audio session of the Master's in Marketing series, we help you understand the fundamentals of Strategic Public Relations, and show you how to avoid some of the most common mistakes.

Follow this link: http://imslegal.libsyn.com/ to download. You can listen to the mp3 audio file online, or download it to your mp3 player -- and listen later (like during your morning workout!).

MARKETING TIPS

The Downside
of Newsletter
Marketing

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Newsletters from IMS

The Down Side of Newsletter Marketing

Sure, you know that newsletters are a great relationship marketing tool. In fact,

Research shows that newsletters GET READ:
92 PERCENT of clients surveyed by Standard & Poor's say they read the
newsletters they receive from financial advisors.

According to research conducted by the Direct Marketing Association, NEWSLETTERS ARE THE MOST FAVORED TOOL FOR DEVELOPING BUSINESS.
On a scale of 1 to 10,
NEWSLETTERS scored the highest at 7.6,
compared to WORKSHOPS at 7.1,
ADVERTISING at 5.5,
SALES LETTERS at 4.5 and
COLD CALLS at 3.4.

Standard and Poor’s survey indicated that 74% OF READERS WANT A PRINTED VERSION. This percentage is likely higher with an older audience.

But on the down side ...

Writing, designing, and managing a high-quality, professional newsletter
can cost thousands of dollars in otherwise-billable-man-hours each month;

Printing, addressing and mailing to even a small number of key clients and referral sources is not only a hassle, but it's also cost-prohibitive; and

A “canned” newsletter does not properly represent your law firm.

So, how can you take advantage of the BENEFITS of newsletter marketing, without the excessive expenses, hassles and "canned" image? ASK about our SELECT® Newsletters -- an affordable solution to your newsletter marketing problems!

SERVICE SPOTLIGHT

SELECT® Newsletters --
Unsurpassed Flexibility,
Powerful Marketing, Affordable Pricing!

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SELECT® Newsletters

SELECT® Newsletters --
Unsurpassed Flexibility, Powerful Marketing, Affordable Pricing!

The IMS design team is proud to unveil our new SELECT® newsletter line, offering unsurpassed design and editorial flexibility in a powerful, affordable marketing package!

Enjoy the marketing power of full-color throughout your newsletter. Even your personal photo and firm logo can be printed in full-color, at no extra charge!
Select from three template mastheads and six color palettes that suit your taste … or submit your own logo and we will create a custom masthead for you (additional charge for this service).
If the monthly articles we suggest do not suit your clientele, select alternatives from an online archive!
Even select alternative photographs to match your audience.
Or replace a featured article with an article of your own! Write your own headlines and submit your own graphics, too!
Enjoy a full half-page every month to describe your firm, share firm news, or announce upcoming events such as workshops or seminars. Edit this area yourself online anytime – AT NO EXTRA CHARGE! (No more expensive plate charges or change-fees … even if you change your message every month!)
Upload your mailing list each month and we handle the rest – CASS certification, sorting, addressing, AND mailing. Once your list is uploaded, you can easily add, subtract or edit addresses on-line anytime, 24/7.

Now you can easily, affordably and effectively stay in touch with clients, prospects and referral sources. Pricing includes your choice of timely, attorney-written articles, engaging graphics, professional art design, extensive customization options, four color printing on high-quality paper stock, and on-line order and list management -- from $1.10 to $1.25 per person, depending on quantity and frequency.

COMPANY NEWS

UMKC Estate Planning Symposium

New Staff:
Michael Campbell

New Product Line

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SELECT® Newsletters

UMKC Estate Planning Symposium
Integrity Marketing Solutions joined InterActive Legal Systems (ILS) in May at the University of Missouri-Kansas City School of Law's Estate Planning Symposium. Kyle and Jennifer manned the exhibit booth. It was great to visit with so many attorneys, spend time with Nicole Splitter of ILS, and of course we always enjoy the opportunity to hear Jonathan Blattmachr speak.

New Staff: Michael Campbell
We are pleased this summer to welcome Michael Campbell to our sales and customer service staff. Many of you may feel as though you already know Michael -- he is Jennifer's son and you may recall seeing his photo and hearing his football stories illustrating Jennifer's workshop theme, "It's All About Marketing." Mike grew up in this business, working around the office since he was about ten years old. He will be returning to Northwest Missouri State University this fall to complete his senior year, majoring in Special Education, with a minor in coaching. He will be a great resource for you with tons of marketing ideas and strategies to build more profitability into your practice!

IMS Leads the Way -- AGAIN
with SELECT® Newsletters
Now THAT'S Intelligent Design!
We are so excited about our new SELECT® Newsletters. Our design team has been working for almost a year to offer you the kind of personalization and flexibility you NEED to truly super-charge your marketing plan. With the SELECT® Newsletter web interface, you can now create an estate planning newsletter for your clients, prospects and referral sources that is truly personal and unlike anyone else's -- for less than you would expect to pay for a "canned" solution! Choose articles from our online archives or submit your own. Select photographs from our licensed library, or upload photos that you own. Choose from six different color palettes and template mastheads. If you prefer, send us your firm logo and we'll create a masthead just for you!

Never before has anyone offered such a powerful, flexible and affordable solution in attorney-written newsletters for the estate practice!

Learn More about SELECT® Newsletters.

Toll-Free Phone: 1-877-352-2021• Fax: 1-877-352-2021 • Email: bsi@carolnet.com
Integrity Marketing Solutions • 7111 W. 151st St., Ste 216 • Overland Park, KS 66223