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Toll-Free: 1-877-352-2021 7111 W. 151st St. Overland Park, KS 66223 |
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Practice Your Brand
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CLIENT
SOLUTIONS Click
for Resources -- |
SELECT® Newsletters Solve Branding Dilemma! Attorney Greg Schlender knew he wanted a high-quality, full-color newsletter to send to his clients, prospects and referral sources, but until now the only affordable options were "canned" newsletters ... and he just did not like the idea of sending his clients and referral sources the same newsletter they might receive from someone else. He had developed the concept of "The Family Fortress" to describe the work he does for clients, but had never committed that concept to a graphic representation. When we spoke to him about SELECT® newsletters, he knew he'd found a match. Greg worked with our designer, Ruthie Osa, for a color palette and custom mast head to create a unique, "branded" solution (see left). As an added benefit, the new design also can be translated to an online presence through e-newsletters (click here for more info below) and a custom website! Click here to request a FREE sample SELECT® newsletter. To preview Greg Schlender's newsletter, send an e-mail request to info@estateplanningpartners.com. | |||
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PRACTICE Five
Simple Rules Click
for Resources --
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Personal
Success Behaviors Building a more profitable estate planning practice requires consistent, fundamental marketing and selling behaviors. Marketing and selling are like the harvest cycle. In order to reap bountiful harvests year after year, you must sow the right seeds, in the right fields, at the right time. Demonstrated consistently over time, these marketing and selling behaviors become habits. Here are five simple rules of behavior you can implement now to enjoy consistent and bountiful harvests in your estate planning practice. Rule #1: You Are the "Product"Remember: You are the "Product." Invest in yourself -- take care of your health, tend to developing your skills & knowledge. Match your personal and office appearance to meet the expectations of your ideal client. Most high-net-worth clients expect their legal advisor to dress conservatively. However, many successful business owners, farmers and ranchers may appreciate a rolled-up-sleeve approach -- and even mistrust someone sporting a suit-and-tie (especially on an on-site visit!). Accordingly, you should be in "uniform" every marketing and selling hour and day. What are these "marketing and selling" hours and days? You may identify them for your own practice, but remember that most people meet and do business between the hours of 9 a.m. and 5 p.m. Monday through Friday. Rule #2: Turn Prospects
Into Clients Rule #3: Implement the
Solution Rule #4: Cultivate Rain
Clouds Rule
#5: Everything Else Can Wait One great way to stay focused is to outsource your marketing. IMS provides a full range of turn-key marketing solutions, including scripted Power Point workshops, ready-to-print brochures, plug-and-play marketing campaigns, websites with powerful content updated monthly, and a fully customized, turn-key newsletter program. We can even relieve your staff of the burdensome tasks of folding, labeling, sorting and mailing your newsletters! Let us help you stay focused on those activities that build profitability in your practice. Call today to learn more: 1-877-352-2021. | |||
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MARKETING TIPS Branding
Your Practice ... Click
for Resources -- |
Branding
Your Practice ... Practicing Your Brand Why was it so important for Elijah to be branded when even the most inexperienced horse person could pick him out of a crowd? It’s there in the way he holds his head, the arch of his neck, the prance in his stride; the way he covers the length of the field in the blink of an eye. It would be impossible to mistake this magnificent animal for some back yard pasture puff. We can learn a lot about the power of branding from that symbol on Eli’s hip.
What
is a Brand?
No,
a brand is not a name, a catchy phrase, a design, or a jingle. A Brand is Your Value Position in the Marketplace
Let’s
take the Oldenberg brand as an example – and in this case I am
not referring to that symbol on Elijah’s hip, but to the brand it
represents. How has the Oldenberg brand been built? Without going into a long history of the registry, suffice to say that every horse admitted to the registry must first be properly bred, and THEN must be presented for inspection by qualified judges. Every youngster presented for inspection is given a score, and only those that score high enough are admitted to the registry and permitted to wear the brand. While there are no guarantees that a registered horse will become a Grand Prix jumper, buyers can be assured that a registered horse was carefully bred by people who sought to preserve certain qualities that, over time, have proven to produce extremely athletic, stylish, intelligent horses with heart.
All
of that work is represented in a symbol no bigger than my hand on the
hip of a giant horse.
Why
Display the Brand?
What We Can Learn
With SELECT® newsletters you can now customize your marketing communications to include your own firm branding. For more information on branding solutions, visit http://www.estateplanningpartners.com/select.htm or call us toll-free at 1-877-352-2021. | |||
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SERVICE SPOTLIGHT E-Newsletters Expand Your Effectiveness! Click
Here for Resources
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E-NEWSLETTERS
eXPAND yOUR eFFECTIVENESS! We do not use, and do not recommend using Adobe Acrobat files for online newsletters -- they require too many "extra" steps for the user, they download slowly, they are not "instant open," cannot be tracked through an e-mail server, and even if they are stored on your website, search engine crawlers will not index them -- so they do not help your directory rankings the way a web-page style newsletter will. The key to search engine ranking is keyword-rich content, updated regularly -- which is exactly what these e-newsletters deliver when linked to your home page! Here is a brief summary of the two versions: Standard ENewsletter Service: $250 per month (plus one-time initial set-up fee of $275)
Key Benefits:
E-mail a web-page type message to your entire list monthly (unlimited names) for one flat fee. Each e-mail is delivered through a dedicated e-mail service, with a synopsis of your online articles and a hyperlink bringing readers to a unique "landing" website where your e-newsletter is hosted online. Also store up to 12 months of newsletter archives. Includes an interactive self-quiz, subscription and feedback forms. Can be seamlessly integrated with your current website or choose one of our pre-designed templates.
E-SELECT®
Newsletters: $125 per month
Key Benefits:
Add E-SELECT® e-newsletters to your SELECT® Newsletter order for only $125 per month. Use the same mast head, color palette, and articles from your monthly SELECT Newsletter (including any custom articles you submitted) creating a truly PERSONAL electronic newsletter to TURBO-CHARGE your marketing! One flat-fee for up to 498 emails monthly (additional names can be added for a nominal charge), includes your unique "landing" website where your e-newsletter is hosted online. Includes links back to your firm's website, and interactive subscribe and feedback forms.
Click here to send an email request for an ACTUAL SAMPLE of a client e-newsletter. | |||
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COMPANY NEWS IMS to Join Interactive Legal Systems (Wealth Transfer Planning) at Heckerling Institute
Click
Here for Resources |
IMS
TO JOIN INTERACTIVE LEGAL SYSTEMS AT HECKERLING INSTITUTE If you are not already a member of our online community, please take a moment to sign up for the Estate Planning Partners listserv: The only FREE online discussion forum dedicated to marketing and practice development strategies for the trusts and estates attorney. Listserv topics include:
Although membership is FREE, this is a moderated list and your subscription must be approved. Click here to submit your subscription application. | |||
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Toll-Free
Phone: 1-877-352-2021• Fax: 1-877-352-2021 •
Email: bsi@carolnet.com www.IMSLegalMarketing.com Copyright © 2006 IMS. |
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