Scott was a long-time, satisfied
user of the former Pocket Watch newsletter from Integrity Marketing.
When the new SELECT newsletters became available, however, Scott
jumped on the opportunity to BRAND his marketing materials. He
already owned the Est8Planning logo. IMS designers took that logo
and incorporated it into a BRANDED BANNER and a beautiful burgundy &
silver color palette. Now his newsletter truly reflects his firm,
and his branding is reinforced on his website and in his library of
SELECT brochures for a truly pulled-together, powerful, and very
professional communication plan.
"I have received nothing but rave reviews about my
website. Clients and advisors find it helpful and easy to navigate, and
they tell me it looks great—far better than the industry standard. [and
you can quote me on that]" ... Scott Makuakane
Jerry is another long-time user of the former
Pocket Watch newsletter who decided to upgrade his image with
SELECT®. Jerry also is a
firm believer in "re-inventing" himself and his practice every
few years. The strategy must work because Jerry has been around,
and successfully profitable, for quite some time! One difference
he says he notices now is that the reinvention process is
required more frequently in this rapid-changing environment.
Whereas he used to recommend a reinvention approximately every
seven years, he now says you need to update your image, and your
message, every two to three years. Jerry owned the
legaladvizor.com domain, and was pleased to have our designers
create a new logo and color palette that would incorporate this
well-recognized name into his newsletter, website and
e-newsletter marketing. The result (at right) is a beautiful,
professional and consistent marketing communications plan.
First impressions really
do count! Your corporate identity is your first and
sometimes your only opportunity to make a lasting
impression. Peter Casey understood this when he asked us to
help develop his branding image. The majority of his client
base had moved to his area because of the superb fly
fishing. Peter and his wife can be found in the middle of a
stream every chance they get! It is a natural connecting
point for him and his target market group. His desire as an
estate planning attorney is to be approachable, and his
casual and naturally warm personality make him a popular
choice in his community. His logo image pulls all of these
elements together. A successful coordination of this
identity on his newsletter and all of his communication
pieces gives Peter a consistency that is professional at all
times and memorable enough to give him instant market
recognition.
